Arts Marketing Consumer Insights Intern

The Texas A&M University Art Galleries (UART) offers an educational internship in arts marketing consumer insights for undergraduate and graduate students attending Texas A&M University. The arts marketing consumer insights intern will support a qualitative and quantitative marketing research project for the galleries. This opportunity is geared toward students with demonstrated experience in marketing research; prior experience or an interest in data visualization is desired.

Class credit can be obtained for this internship, but fulfilling requirements is the responsibility of the student. This internship pays $8.25/hour, 9-12 hours a week, for 10-12 weeks. This internship is educational in nature and benefits and insurance are not included, nor is there any assumption of future employment with the Texas A&M University Art Galleries.

UART supports the educational mission of Texas A&M University by providing impactful visual arts experiences to diverse campus and regional community audiences. UART serves as a steward of its collections, promoting arts advocacy and engagement across the university.

Purpose

This internship offers an opportunity for hands-on experience in researching consumer habits and behaviors, with a focus on marketing to target audiences. The purpose of this internship will be to provide tangible professional skills in the areas of research, marketing, and reporting.

Scope of Work

(Dependent upon length of internship; may or may not include the following)

• Choose one of three tracks of focus: 1. Formulation of a student ambassador committee 2. Website evaluation study 3. Campus and community partnership initiative/s
• Conduct a situational analysis of both the J. Wayne Stark and Forsyth Galleries
• Collect background information about the galleries by conducting interviews with galleries’ staff
• Conduct segmentation research by identifying existing and target market audiences (based on chosen track) and their attitudes and behaviors toward the galleries
• Conduct in-person interviews, surveys, and focus groups independently and in coordination with the department of Student Life Studies
• Identify quantitative and qualitative goals and outcomes for target market audiences (based on chosen track)
• Formulate a marketing plan to actively market to target audiences (based on chosen track) with prior identified goals in mind; identify creative tactics for implementation
• Carry out marketing plan while recording and monitoring results (time pending)
• Deliver end product of work accomplished during internship; based on length of internship, report might include research findings, marketing plans, and end results, utilizing data visualization where appropriate

Qualifications

• Undergraduate or graduate marketing, tourism, or related studies student attending Texas A&M University
• Demonstrated research experience
• Inquisitive and creative
• Meticulous and detail oriented
• Excellent verbal and written communication skills; strong proficiency in English
• Independent and a self-starter; able to work independently for long periods
• Results focused with a desire to drive action
• An interest or curiosity about marketing for museums, galleries, or the tourism industry
• Basic graphic design skills desired, and/or ability to work with template programs like Adobe Spark or Canva
• Experience with survey platforms (e.g. Qualtrics), analytics, statistics, and/or data visualization programs desired, but not required

Duration

The internship will be offered late January/early February 2020 through mid-April 2020. The duration of the internship is 10-12 weeks. The intern will be expected to commit a minimum of 9-12 hours per week.

How to Apply

Fill out the internship application.